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- Hidden discounts: Airlines and hotels may offer unpublished rates or loyalty perks not listed on third-party sites.
- Waived fees: Booking directly can eliminate service fees or cancellation penalties that third-party platforms tack on.
- Better room or seat selection: Direct agents can sometimes upgrade you or offer more flexible options.
- Price matching: Many hotels and airlines will match or beat third-party prices if you ask—especially if you mention a specific deal.
- More control: If plans change, it’s easier to modify or cancel a direct booking without going through a middleman.
